The Original Friendship Bracelet

Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.

SHOP NOW

Create Your Own

From initials to meaningful moments, make it something they’ll wear on repeat.

SHOP NOW

Good Vibes,Delivered Monthly

SHOP NOW
  • Feel Good, Look Good

    We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.

    SHOP NOW 
  • Stack your Story, Share your Colors

    We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.

    SHOP NOW 
  • Made of Friendship Material

    What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.

    SHOP NOW 
Featured In